News are given us for "free".
Wouldn't you question if a foreigner approaches you and offers anything for free? Would you take it? Would you trust on it? Perhaps not as you know them... But what if it's a brand. Something you know by a meaning. This is how news works indeed. They are free, by publishers you know - and trust (at least enough to read).
However, we all know that nothing is free. It should have an invome model right? Well, true. These are ads you see in, top, bottom or in the middle of news.
However, to get ads in it, every publication face a huge challenge. Advertisers are definitely not short in media. There are plenty... So that in accordance with competition in the publishing industry, each ad becomes an ad copy it self - a "pick me" issue. So, the article first has to sell itself, and then make your eyes glides with the copy... right before to interrupt you with the banner in middle of it - in the era of engagement!
Isn't it interesting?
Wouldn't you question if a foreigner approaches you and offers anything for free? Would you take it? Would you trust on it? Perhaps not as you know them... But what if it's a brand. Something you know by a meaning. This is how news works indeed. They are free, by publishers you know - and trust (at least enough to read).
However, we all know that nothing is free. It should have an invome model right? Well, true. These are ads you see in, top, bottom or in the middle of news.
However, to get ads in it, every publication face a huge challenge. Advertisers are definitely not short in media. There are plenty... So that in accordance with competition in the publishing industry, each ad becomes an ad copy it self - a "pick me" issue. So, the article first has to sell itself, and then make your eyes glides with the copy... right before to interrupt you with the banner in middle of it - in the era of engagement!
Isn't it interesting?
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