I wonder where 60s have gone. Why a break. So long... And now, why they seem to be back?
70s, 80s and 90s were perhaps the age of glamour of advertising after hard worked base of 60s. Ad men were not just competing, but also improving the image of the industry through awards shows and were basically self-realising themselves. But why? Perhaps, the world was turning without advertising - unlike 60s... So that ad men were able to involve other fancy activites rather than selling goods - which is their raison d'être.
Then the economy hit the wall badly recently, and saviors of 60s are called back to mission: real ad men, from the "dark side"... Not only copywriters of old days, but psychologists, antropologists, sociologist and so on... are all welcomed back to their empty seats and desks. Why? Because, now that we are in crisis, many facturers need in some real advertising. And badly, and more than ever.
Or perhaps it's just another trend, a cycle?
70s, 80s and 90s were perhaps the age of glamour of advertising after hard worked base of 60s. Ad men were not just competing, but also improving the image of the industry through awards shows and were basically self-realising themselves. But why? Perhaps, the world was turning without advertising - unlike 60s... So that ad men were able to involve other fancy activites rather than selling goods - which is their raison d'être.
Then the economy hit the wall badly recently, and saviors of 60s are called back to mission: real ad men, from the "dark side"... Not only copywriters of old days, but psychologists, antropologists, sociologist and so on... are all welcomed back to their empty seats and desks. Why? Because, now that we are in crisis, many facturers need in some real advertising. And badly, and more than ever.
Or perhaps it's just another trend, a cycle?
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